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Category Archives: Content Marketing

5 Ways To Create Content When You Dislike Writing

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It’s hard to face that blank page, that blank blog post page that you should be writing today. Yet it’s just one of the million things on your To Do list but it’s just too hard to face. You know you should be writing; not looking at your work email.

You know you should be publishing the next post in your series, not checking in on your monthly reports. But it’s just so hard. Read More

Scaling your content without draining your budget

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Every day, billions of pieces of content are published like clockwork on platforms like Facebook, Instagram, Pinterest and Snapchat. Yet the clock has stopped for most marketers when it comes to creating content that breaks through the noise.

Despite what some have coined as “content shock,” 77 percent of B2C content marketers expect their organization to produce more content in 2017 than it did in 2016.

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Guide To Boost Your Content Productivity

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Content marketing is ruling the roost as it is relatively inexpensive and has a better reach when compared to other forms of marketing. However, not everybody who is into content marketing is doing it right. Because of their failure to reach out to their target audience or have measurable results, many brands give up on content marketing altogether. What they fail to understand is that content marketing requires a whole lot of research and planning to reach the correct audience. Read More

4 Ways To Exploit Echo Chambers For Content Marketing

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Echo chambers are a dangerous side effect of how we use social media. They’ve been acknowledged and criticized publicly by many media outlets, with experts citing them as making us even lonelier in our digital universes and, quite possibly, shaping the results of the 2016 Presidential election.

Depending on how you look at them and how much you’ve felt the effects in your own life, you may view echo chambers as harmless and necessary results of a valuable algorithm, or volatile and destructive social bubbles that are ruining our society.

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Who Should Create Our Content?

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Something clients struggle regularly with the question, “Who should I trust to create our content?”. It’s hard to know who should speak for our brand.

Do we want it to be the marketing team, our agency, a freelancer, a dedicated writer or another option altogether?There are many options, and often, different departments have varying goals and agendas.

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How To Master Content Marketing For E-commerce Company

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Getting increased online visibility can be a significant challenge for e-commerce businesses. As we’ve likely already figured out, it’s not easy attracting search traffic, links and social shares when all we have is product pages.

But this is where content marketing comes in. It lets us go beyond simply promoting our products or services. Instead, we provide targeted content that our audience actually wants to read and share.

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Reasons Your Content Isn’t Getting Shared

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Shares are a big deal for content. These shares come in two forms: A user can share a piece of content from your site onto their social media profile directly, or they can encounter your article on social media and share, retweet or re-pin from there.

Either way, the effect is similar: It increases the reach of your article to more people, adds to the social proof of your article’s success, and may even affect how many links and how much traffic it earns.

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