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Category Archives: SEO

Should I move my WordPress website to HTTPS?

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Whether you’re a website owner or a website visitor, everyone wants a fast loading website which can carry out sensitive exchanges of information securely.

In 2014, Google announced that it was beginning to use HTTPS as a ranking signal, signalling an increased emphasis on secure connections from the world’s biggest search engine.

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Why microsites aren’t always ideal for SEO

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On the one hand, microsites allow organizations to segment information and focus a site clearly on one topic.

For instance, it’s not uncommon for an organization or association that hosts conferences to have a separate conference-focused website for registration and information aside from the main organization website. Read More

What Are Natural, Quality & Good Backlinks?

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With tradeshow season coming up, terms like natural links, quality links, and good links are going to be thrown around like crazy.

Whether you’re going into a client pitch, attending a search marketing conference, or your boss asks you why you aren’t getting quality links, it’s important to know (and be able to explain) all the different types of links. Read More

3 Myths About SEO: What Small Businesses Get Wrong

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For many small businesses, SEO is uncharted territory. To some, the age of digital marketing may seem overwhelming. To others, it may appear deceivingly simple. In either case, the online arena opens a world of opportunities as local companies can compete against larger corporations like never before.

Make sure you embark on your digital journey with accurate information. Let’s dispel 3 of the most common myths about SEO. Read More

3 Ways To Combine SEO & Your Content Strategy

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The relationship between SEO and content marketing can always feel a bit complicated – specifically in how the two fit together. Do they get along? Are they at odds with each other? If so, is it possible to ever make them work together?

If you’re trying to grow your qualified search traffic, you can’t do it with only one; you have to combine your SEO efforts with engaging content. Read More