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Category Archives: Google AdWords

Google AdWords doubles the number of Sitelinks on search ads

By | Google AdWords | No Comments

A few weeks ago, Google revamped the look and feel of the AdWords Sitelinks to make them a carousel tappable format. But with that change, Google has also doubled the number of sitelinks you can show on your AdWords search ads from four to eight.

The updated help documentation use to say that on mobile devices it would “show up to 4 links” and now it reads “it can show up to 8 links” on mobile devices. Read More

Google AdWords to come up with a lot more Quality Score reporting metrics?

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Quality Score reporting in the AdWords interface leaves much to be desired. Only the current Quality Score is available, and granular details are contained in individual pop-ups that make analysis cumbersome.

That could be changing. A blog post on the Israel version of the Inside AdWords blog states that a series of new columns of Quality Score metrics coming to the AdWords UI.

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Google AdWords Dynamic Search Ads Update

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Google announced updates to AdWords Dynamic Search Ads on March 28, 2017, including support for expanded text ads.Dynamic Search Ads (DSAs) will transition to expanded text ads through April, bringing them in line with search and display campaigns.

Google is introducing a new solution for DSAs called page feeds. Page feeds consist of two columns: Page URL and Custom Label. Read More

Emoji Appear In Google AdWords Ads Titles

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Emoji have been spotted in the wild in Google AdWords ads titles, giving rise to speculation that this option may be rolled out globally for all advertisers soon.

We have seen this before, although prior instances of emoji in AdWords seemed to be caused by a loophole that allowed certain character combinations to pass through Google checks. As such, any gains to be made from using emoji were very short-term.

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Not All Keywords Are Created Equal

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Since the earliest days of search engine optimization, there has always been some disagreement with regard to keywords.

To this day, many small business owners, zealous to optimize their company websites as best they can, wonder about the best keywording principles: How many keywords should they use? What should those keywords be? Where should keywords be placed?

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Local Search: It’s All About Mobile

By | Google AdWords | No Comments

Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going to miss out on your most important source of local traffic.

For years, Google has been improving the relevance of local search, from its “Pigeon Update” to Promoted Pins. And since there are more searches on mobile than desktop, it’s no wonder that Google has put a big emphasis on mobile-friendliness in its ranking algorithms.

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