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Category Archives: Bing

Labels are coming to Bing Ads & Bing Ads Editor

By | Bing | No Comments

As in AdWords, labels can be applied at various levels of users’ campaigns to aid management and analysis.

Bing Ads is currently rolling out customizable, color-coded labels globally over the next few weeks. As in AdWords, labels can be applied at the campaign, ad group, ad and keyword levels to aid in account management and analysis. Any item can have as many as 50 labels associated with it. Read More

Bing supports ClaimReview markup for fact labels in search

By | Bing | No Comments

Nine months after Google began supporting the ClaimReview markup, designed for fact-checking review of claims made or reported on on webpages, now Bing has added support in their markup documentation.

The new section for Bing’s ClaimReview says “ClaimReview annotations should be used to convey that the page contains fact check information. This may be used to display enhanced captions on Bing that help convey this information to users.” Read More

Bing Ads rolls out Expanded Device Targeting globally, Supports Mobile-only campaigns

By | Bing | No Comments

Last fall, Bing Ads began piloting new bid adjustments for devices that included the ability to set bid modifiers for desktop and broader ranges for tablet and phone. June 12, 2017, those changes are rolling out globally. And new today is the ability to set negative bid modifiers for desktop.

The top bid adjustment range for all devices is +900 percent, and now all devices can be bid down by as much as 100 percent. Read More

Bing Launches Bots For Local Businesses

By | Bing | No Comments

Bots are coming to Bing in a big way. Through its Bot Framework, Microsoft is starting to integrate chat bots into search results — to make search more interactive and transnational.

In April, Matt McGee spotted the appearance of chat functionality for selected Seattle-area restaurants. Read More