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Category Archives: Paid Search

Google AdWords doubles the number of Sitelinks on search ads

By | Google AdWords | No Comments

A few weeks ago, Google revamped the look and feel of the AdWords Sitelinks to make them a carousel tappable format. But with that change, Google has also doubled the number of sitelinks you can show on your AdWords search ads from four to eight.

The updated help documentation use to say that on mobile devices it would “show up to 4 links” and now it reads “it can show up to 8 links” on mobile devices. Read More

Importance of quality score in Paid Search

By | Paid Search | No Comments

Paid search, or pay per click (PPC), often used in conjunction with SEO, remains an essential marketing element for many businesses, most notably those that want an online presence.

But we are still seeing businesses not effectively implementing PPC campaigns successfully. One of the biggest areas that businesses are failing to address is a low AdWords quality score. Read More

Labels are coming to Bing Ads & Bing Ads Editor

By | Bing | No Comments

As in AdWords, labels can be applied at various levels of users’ campaigns to aid management and analysis.

Bing Ads is currently rolling out customizable, color-coded labels globally over the next few weeks. As in AdWords, labels can be applied at the campaign, ad group, ad and keyword levels to aid in account management and analysis. Any item can have as many as 50 labels associated with it. Read More

Bing supports ClaimReview markup for fact labels in search

By | Bing | No Comments

Nine months after Google began supporting the ClaimReview markup, designed for fact-checking review of claims made or reported on on webpages, now Bing has added support in their markup documentation.

The new section for Bing’s ClaimReview says “ClaimReview annotations should be used to convey that the page contains fact check information. This may be used to display enhanced captions on Bing that help convey this information to users.” Read More

Tips To Improve Your Paid Search Campaigns

By | Paid Search | No Comments

Once you’ve got the basics of PPC down, how can you improve on those efforts further? Here are seven tips to take your campaign to the next level.

You don’t have to be a PPC expert to create a successful campaign with strong ROI. All you need is the time to understand how PPC works and to improve your efforts in a series of small but effective steps. Read More

Reasons To Marry Content Marketing With PPC

By | Paid Search | No Comments

One of the oldest debates in digital marketing is the ongoing clash of organic versus paid reach. Should you focus your marketing efforts on earned users (i.e., through compelling content and organic SEO) or paid users (i.e., through online ad placement)?

 The answer, of course, is that there is no reason why you can’t do both, and in fact, we believe it is increasingly vital for content marketers to pair their organic approach with pay per click (PPC) ads, which might include paid Facebook ads, sponsored tweets, and Google AdWords placement.

Read More

PPC strategy: Planning beyond the click

By | Paid Search | No Comments

Google AdWords, Bing Ads and other paid media platforms are attractive channels to reach a targeted audience, foster brand awareness and increase revenue.

Far too often, however, we find that regardless of how successful a campaign is at the top of the funnel, what happens beyond the click is paramount to the success of any pay-per-click (PPC) campaign. Read More