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Category Archives: Online Advertising

10 Tips to Design Effective Remarketing Ads

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Most internet users have had the experience of having an ad from a site they were previously browsing pop up on the next site they visit. It’s kind of impressive, right?

This technique is called remarketing, and it’s valuable because it allows a business to continue the conversation with a potential consumer in the target audience. If a customer visited a website once, odds are they were at least contemplating purchasing from the site at one point. Through remarketing, the brand is able to maintain a presence in front of prospective buyers, which leads to higher conversions and sales.

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11% Of Online Traffic Gets Converted In Actual Sales

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As per the latest ‘Performance Marketing Asia Report’ by Criteo, 36% of online traffic for major retail, e-commerce and travel companies in India comes from mobile websites while apps are generating overall sales of 32%.

The report further says that the online traffic from mobile apps alone comprises of 11% that also got converted into actual sales. Around 78% digital marketers and advertisers realize the importance of engaging customers with a more personalised and focused approach.
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Should Google & Publishers Worry About Flipkart’s Growing Dominance As An Ad Platform?

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Flipkart, one of the leading players in the e-commerce space, has now emerged as a top digital advertising platform in the last one year. The brand entered this domain in 2015 and has already clocked over $12 million in advertising sales, as per several published reports.

It is already working with some of the top brands of the country across categories such as Samsung, Intex, Windows, L’Oreal, Micromax, Sony and others. Read More

Making Sense Of Ad Blocking

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With ad blocking becoming a strategic obsession, publishers and advertisers are focussed on rescuing online advertising and creating multiple monetisation models.

Online advertising trade body Interactive Advertising Bureau (IAB) recently recommended publishers making a DEAL (detect, explain, ask and lift or limit) with consumers using ad blockers.

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India To Record Strongest Annual Ad Spend Growth In 2016

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Advertising expenditure is set to rise 4.4% in 2016 following 2.2% growth this year. Global ad spends to increase by 4.4% at current prices in 2016. Internet is forecast to become largest medium for advertising in 2016.

Warc, the marketing intelligence service, expects global advertising spend (based on 12 major markets) to increase by 4.4% at current prices in 2016, according to its latest International Ad Forecast.
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Flipkart’s 2nd Edition Big Billion Day Sale – Missing Advertising & Marketing Buzz

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Flipkart is back with the second edition of its Big Billion Day Sale. Scheduled between October 13 and 17, this five-day bonanza will be an app-only shopping event because the e-tailer claims it gets over 75% of its traffic from mobile. Like the previous year, this year’s sale is planned in a big way; it will offer products across 70+ categories with exciting offers and discounts.
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