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Category Archives: Mobile Advertising

What Mobile Native Ads Need

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Advertisers are in a critical moment in time.

There is a plethora of new ways for brands to reach their target audiences thanks to the numerous online outlets and emerging technology. At the same time, consumers have become savvier than ever about advertising – and specifically how to avoid it.

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New look for recipes in the Mobile Search Results

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Google has launched a new look and feel for the recipe search results done over a smartphone device. It shows richer images and content for recipe-related queries.

The results show various recipe cards, with a link to “view all.” When you click on that link, it takes you into a deeper view of recipes that you can then filter more based on these bubble filters at the top of the search results.
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Mobile Apps And How They Make Your Digital Marketing Different

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What makes mobile apps a smart choice for business? Well, it’s all about the pocket end-to-end user experience that makes it easier for businesses to engage and retain their customer interest.

While your competitors might try improving the website experience, strengthen technology infrastructure and try complimenting their service with cutting edge technologies, you can do many of these with just one mobile application. Read More

Location, Location, Location…Its Role In Mobile Space

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An individual’s geographic location doesn’t simply indicate where they are; it can also help paint a picture of what they’re doing and how they’re doing it.

Geo-location data generated by mobile connections provides marketers with an invaluable level of insight into their audiences. With smartphones now found in the pockets of two thirds of UK adults, today’s ‘always on’ mobile users can be reached and engaged at any time in any location. The ubiquity of mobile devices provides a unique opportunity for marketers to build detailed profiles of their audiences and deliver contextually relevant content that is applicable to a specific moment in time.

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Google’s Mobile-Friendly Algorithm Boost Has Rolled Out

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The new Google mobile-friendly algorithm is supposed to give an additional ranking boost for mobile-friendly websites in the mobile search results.

Google has fully rolled out the second version of the mobile-friendly update today. Google Webmaster Trends Analyst John Mueller announced it this morning on Twitter, saying, “The mobile changes mentioned here are now fully rolled out.”
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The Future of Mobile Advertising in India

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Whatever your consumer needs be, mobile is no longer a mere device to make and receive calls.

It comes as no surprise then that India is considered as the world’s second largest market in Asia Pacific for smartphone users. A research says that by 2020, the number of Indians accessing the Internet over mobile devices is expected to touch a whopping 600 million.
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