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Category Archives: Mobile Ads

India Records Highest Percentage Of Total Ad Mobile Spends In APAC In 2015

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Over the last few years, Asia Pacific has become a hotspot for mobile advertising with developed mobile networks and a strong proliferation of smartphones, creating opportunities for mobile publishers and advertisers.

According to a recent report by Smaato, the global real-time advertising platform for mobile publishers and app developers, Android commands a lion’s share (67.9%) of the mobile operating system market in the APAC region, followed by iOS (22.2%) and Windows Phone (8.9%).
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Google Expands Mobile Push With Ads In Its Maps App

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Google for the last few years has been working to prioritize mobile, not only trying to enhance the user experience for consumers but giving advertisers more ways to reach them.

Now the company is making another leap in its mobile ad offering, rolling out ads in its Maps app. The new products, announced at the annual Google Performance Summit on Tuesday, include ads that pop up in search results in Maps.
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Mobile Devices Are The New Front Doors For Most Brands And Retailers

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With all the disruptions in the media environment, the very livelihood of ad agencies is at stake.

At an Advertising Week panel last week, Facebook CMO Gary Briggs said that the social network is increasingly turning to its in-house creative shop to save time.

The arrival of radio, TV and the internet have resulted in significant changes in how ad agencies operate. With each new channel, agencies have reinvented themselves in order to address the changing needs of their clients.

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Google’s AMP To Help Sites’ Pages Load Instantly On Mobile

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On Wednesday, Google announced an open-source product called Accelerated Mobile Pages (AMP) that will instantly load pages from participating publishers — including Hearst, The New York Times, Vox Media and The Washington Post — when clicked on from Google search, Twitter, Pinterest, LinkedIn or potentially anywhere online. That product is very similar to Facebook’s Instant Articles product that was announced earlier this year and does largely the same thing but can only be accessed within Facebook.

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