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Category Archives: General

Microsoft Rolls Out Next Gen Skype App To Android Devices

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Microsoft has finally rolled out its ‘next-generation’ Skype app to Android devices, as promised at the time of its introduction earlier this month. Users can get their hands on the revamped app by downloading it from Google Play Store. Bearing version number 8.0, the app will also come to iOS later.

The Windows and Mac versions of the app the platform will arrive “over the next few months,” reads the company’s official blog post. Read More

Global Ransomware Cyber Attack Downs Computers In 74 Countries

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A massive ransomware attack affected computer systems across the world. India was among the countries worst affected by the ransomware, which uses an exploit first developed by the US NSA.

A ransomware attack, which security researchers say used a Windows exploit first developed by the United States National Security Agency, shut down computer systems across several countries, including India.

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6 Great Messaging Apps In The Market right now

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The world today is global, and we are busier than ever. Gone are the days when people used to travel to meet their relatives and interact with them. Today, we have a plethora of different messaging options, online and offline, to get closer to the people we care about or mean business with.

Messaging apps today come with a variety of features – multimedia functions, group chats, gaming, in-built GIFs, video calls, and so on. Read More

Behaviors, Emotions and Moments: A New Approach to Audience Targeting

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For decades, we’ve been taught that reaching the right audience with the right message at the right time is the holy grail of marketing. But is it? And even if it is, do we have the tools we need to achieve such a lofty goal?

After all, many brands and agencies struggle to identify just the first of these three “rights,” and, truth be told, traditional media processes and practices aren’t helping.
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Google Search Console Expands Reports For Property Sets

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Google has announced that the Google Search Console now has more reporting options for your property sets.

Property sets is Google’s way of allowing you to combine different profiles in Google Search Console into one report. When it first launched several months ago, it basically let you view the Search Analytics report for all the properties you combine with the property set.

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