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Category Archives: Facebook Advertising

Track Facebook Conversions Using Facebook Pixel

By | Facebook Advertising | No Comments

The reason we run ads on Facebook is not only so that users are directed to our website, but mainly so that we get a proportional return through sales and leads. This is why tracking Facebook conversions is imperative for all businesses that are pumping money on online promotion.

By tracking Facebook conversions, we’ll be able to see how many ad clickers went on to convert. We’ll also know which ads led to these conversions and which ones performed badly, despite what the CPCs and CTRs indicate.

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How to Spy On Your Competitors On Facebook

By | Facebook Advertising | No Comments

Let’s not beat around the bush; eCommerce can seem cut-throat. As the number of online stores increases, so does your need to be one step ahead of your competitors.

To stay ahead, you’ll have to get your hands on some inside information. No! I am certainly not talking about corporate espionage or putting on your balaclava and sneaking in Oceans Eleven-style. But, if you want to one-up your competitors you are going to have to dig a little deeper.

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How Do I Know Which Facebook Advertising Campaign Is Right for Me?

By | Facebook Advertising | No Comments

Facebook offers several types of advertising campaigns so you can best reach your target audience and accomplish your marketing goals.

Currently, a few of Facebook’s top campaign types include Local Awareness, Website Clicks, Website Retargeting, and Lead Ads campaigns.Let’s take a closer look at these campaign types and how they differ so you can choose the right Facebook advertising campaign for your business.

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Facebook Adds New Tools To Slideshow Video Ads

By | Facebook Advertising | No Comments

Facebook introduced “Slideshow” advertising for emerging markets and small businesses (SMB) last October. In March of this year, Facebook said that its related “Your Business Story” SMB ads had more than three million advertisers.

The Slideshow technology has two primary objectives: to make it easier and cheaper to create “video” ad units (typically photo montages) and make them accessible in markets with slow data connections.

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Facebook Emerges As A Key For E-Commerce Companies

By | Facebook Advertising | No Comments

As the investor frenzy dies down and the focus in ecommerce shifts to profitable, sustainable growth, Facebook is emerging as a key ally for e commerce companies to drive advertising and to grow their business.

Ad spends from e commerce companies are going up on Facebook and the social media platform is currently working on advanced measurement capabilities to help ecommerce companies weather the storm and to drive profitable growth.

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Semi-Secret Facebook Targeting Options

By | Facebook Advertising | No Comments

Whether it’s performance-driven advertising, awareness or engagement we’re seeking, Facebook undoubtedly offers the best targeting options of all social platforms.

The ability to tap into a plethora of our own first-party data, use it for predictive modeling and pair it with third-party data makes Facebook a go-to platform for just about every brand. And as evidenced by some recent releases, Facebook is set on becoming even more widely adopted.

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Facebook Is Getting More Video Ad Campaigns

By | Facebook Advertising | No Comments

As video is expected to bring in over $10 billion in digital ad revenue this year, according to eMarketer, publishers see video as the number one trend affecting their businesses.

A new survey from video ad tech firm Mixpo of 263 US sales and marketing professionals at local and national media outlets looks at the opportunity and challenges publishers face in taking full advantage of the digital video surge.

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