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Category Archives: e-Commerce

Tips Before You Launch Your E-Commerce Business

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E-commerce is hot right now and everyone is talking about starting an e-commerce venture. The primary reason is that most people feel that the e-commerce model is simple and easy. In our interactions we get to hear this a lot, ‘ It’s so simple, we just need a website, click photographs of the products, upload them and that’s it.’

Well, it’s not that easy or simple. Like any new business, it takes a lot of effort, dedication and patience. Convincing a customer to make a purchase from a newly launched website is as easy as making a fussy toddler eat healthy food.

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Amazon Grows Lead As Product Search Engine Of Choice

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A consumer survey recently conducted on behalf of retail personalization platform BloomReach found that Amazon has increased its lead as the product search engine of choice for US consumers. Last year, 44 percent reported starting their search for products on Amazon; this year, it’s 55 percent.

The “State of Amazon” study polled 2,000 US consumers in September. A survey released earlier this year by PowerReviews (n=1,000 consumers) found a narrower lead for Amazon (38 percent) vs. Google (35 percent) as the starting point for products.

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Amazon Launches Vehicles

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Amazon is getting its feet wet in the car shopping business with launch of Amazon Vehicles. It’s not a car store; you can’t buy cars (yet?) through Amazon.com. But it certainly moves the company much farther down the path toward selling cars.

For now, Amazon Vehicles is a research destination aimed at helping anyone looking to buy a car, car parts or accessories. It offers details on new and old cars, ranging — as Amazon’s press release points out — from a 2016 Jeep Wrangler Rubicon (shown below) to a 1965 Ford Mustang.

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Pinterest Enhances E-commerce Features

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Online bulletin board Pinterest has unveiled new features to facilitate shopping on the site, as the platform pushes to become an e-commerce hub.

The new offerings announced at the company’s San Francisco headquarters yesterday include a virtual shopping bag that users can fill as they cruise bulletin boards.

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E-commerce Suits The Structure Of Demand In India

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Ecommerce is God’s gift from heaven for India’s beleaguered consumers — not because they are cool dudes but because most of them have modest incomes making it hard for businesses to serve them profitably. So a handful of big companies with a limited set of products address the mass consumer base; the others, including organised retailers, stay content with serving rich consumers, leaving the rest to millions of intrepid small suppliers, small traders and small shops.
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Facebook’s Effort To Move Into eCommerce

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Facebook wants its users to shop for clothes and other products from their mobile phones without ever leaving its app.

In an effort to move further into e-commerce and compete with Amazon’s retail offerings, Facebook has announced that it is testing several ad features that allow users to shop directly through its app.
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