E-commerce is hot right now and everyone is talking about starting an e-commerce venture. The primary reason is that most people feel that the e-commerce model is simple and easy. In our interactions we get to hear this a lot, ‘ It’s so simple, we just need a website, click photographs of the products, upload them and that’s it.’
Well, it’s not that easy or simple. Like any new business, it takes a lot of effort, dedication and patience. Convincing a customer to make a purchase from a newly launched website is as easy as making a fussy toddler eat healthy food.