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Category Archives: Search Marketing

Mastering PPC: How To Measure Your ROI

By | Search Marketing | No Comments

Knowing our ROI is incredibly important. If we don’t know which marketing efforts are driving ROI for our business, we’re more likely to make uninformed decisions that may cost us big time. Making decisions based on data rather than thoughts, feelings, and emotions can help us drive even more ROI for our business.

In order to know what marketing is working for our business, we have to understand our reporting, our business, and our customers’ behavior online. Read More

Tips For Marketing Decisions In Google Analytics

By | Google Analytics | No Comments

Market-leading site analytics providers such as Google and Adobe continue to bring new insights about consumer behaviors through advancements in their analytics and tag management offerings.

Both Adobe (Marketing Cloud) and Google (360 Analytics) have made big strides in improving their offerings to include tag management, measurement, attribution, optimization and more. These are designed to equip brands with the tools needed to maximize the value of their media investments and web traffic data.

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