Category Archives: Online Marketing
Consumers have never been so empowered, with information, insights, and analysis at their fingertips.
Put simply, consumers are more skeptical than ever and are changing the way they make purchasing decisions. Consumers are more skeptical than ever and are changing the way they make purchasing decisions Read More
We have come up with some good ideas for blog posts? These ideas may help!
1. Set up Google Alerts
Google Alerts is a free Google service. You can set up a Google Alert for anything you want, and you can set up as many of them as you want. If you set them up for your blog topic, you will regularly receive emails that have links to blog posts, news stories and other articles related to your topic. Those articles can be used as reference material for your blog articles or can simply be used to give you more ideas of things to write about. Read More
One of the greatest benefits of the internet is that it allows people to earn money through previously non-existent channels. Selling products and services online has become an especially popular way for people to earn money.
With the advent of easy-to-use website building platforms and omnipresent social media, reaching out to potential customers is no longer a problem. But that doesn’t mean it’s an easy task.
These days, finding new clients is definitely not an easy task, especially if you don’t have enough resources and money. Online marketing strategies change all the time, and we need to keep track of new trends on a daily basis in order to succeed with your strategy.
Here are 3 tips that will help you improve your company’s online marketing strategy efforts and gain more customers in general. Read More
Google and Facebook command an unchallenged duopoly in the online advertising sector. Together, these companies account for 85 percent of every dollar spent on online ads. And they are both the first platforms marketers rush to for advertising. But which one deserves more of your time and money? Should you focus only on one of them or both? Answering these questions is quite tricky.
There are several variable factors to consider before deciding whether AdWords or Facebook Ads suits your brand’s advertising needs best. To reach a conclusion, these are the questions you need to answer: Read More
Advertising and marketing have been consistently evolving, innovating and improving. New ideas, strategies, tools and choices of media are consistently being bloomed at a rapid pace – especially when it comes to digital. Gone are the days where mere impressions or social media likes determine the very success of a digital campaign. In other words, “popularity and awareness” does not translate to revenue – actual conversion does. Read More
For many entrepreneurs and business owners, the online marketing scene can very confusing and overwhelming.
All that marketing terminology that’s constantly being thrown out there on a daily basis is enough to make one pull the covers over their head and hope it all just goes away.
Every marketer knows the route to true consumer engagement no longer runs along a single path.
An explosion of innovative technologies, channels, and formats has created a complex, connected ecosystem where interactions are fragmented and unrestricted.
In 2016, social media grew even more powerful, dictating the news and shaping our public discourse. Chatbots and artificial intelligence started to gain traction and are opening entirely new avenues for brands to reach customers.
And the shift to mobile continued to gain steam, with everything from ordering dinner to booking a vacation now done on smartphones and tablets.