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Category Archives: Email Marketing

4 Email Marketing Strategies That Actually Work

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We are experimenting with using more email marketing strategies in business. After all, it’s time to make money from products like digital courses and group coaching programs. The result so far is that more email marketing has led to more money in my bank account.

 That being said, there’s a right way and a wrong way to use email marketing strategies. Here are some of the strategies that are currently working.

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Email Marketing is About Quality, not Quantity

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The traditional metrics when it comes to email marketing have changed over the years, from “quantity” metrics like number of subscribers, raw sends, opens and clicks early on to conversion and ROI metrics today.

In the early days of email marketing, brands wanted to amass the biggest possible list of email addresses to send to. These were the days of batch and blast email marketing, where the more people you could reach, the better off you’d be. Read More

Use Email Marketing to Build Your Online Brand Influence

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Having an effective email marketing strategy is an important tool for your personal brand in which your business can connect with your audience. Building authentic relationships is important for increased sales and return customers.

There are several ways a personalized message can work for your brand, which begins by knowing the needs of your subscribers and sparking their interest what you have to offer. Read More

How Thank You Emails Can Help Increase Engagement

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The success of your email marketing campaign depends on how deeply you are able to forge a relationship with your prospects. And the primary prerequisite for this is to engage your prospects at every touch point of your email marketing campaign.

The best way of engaging your prospects and customers is to send triggered emails that show how much you care for them and how valuable they are for your business. Read More

Email Marketing Can Reduce Time and Costs (If You Do it Right)

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There are a lot of great benefits to email marketing. Knowing how to use this marketing hack to the fullest can do a lot of good things for your company. In addition to the obvious advantages, like bringing in leads or fostering your CRM, the best feature of all is how much email marketing can reduce time and costs.

It might not be something that users think about often. But, when you shed some light on the details, you’ll see how much this marketing concept really does for your business. Read More

MailChimp’s Email Automations Are Now Free To Everyone

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The email service provider is announcing that its triggered emails — previously only for paid users — are now available at no cost.                                                                                                                                                                           Email marketing service MailChimp is now putting a very low price tag on its triggered email features.

Really low, as in zero. Read More

Steal These 5 Subject Line Tips for Increasing Your Email Open Rates

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121 – That’s the number of emails the average person receives per day, according to a study by the The Radicati Group.

Does this mean that sending email marketing campaigns is futile? Is there simply too much clutter in the inbox for your company to break through? Heck no! While there is definitely steep competition for attention, a strong subject line will put all eyes on your email.

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7 Email Marketing Mistakes to Avoid

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No matter what kind of business you’re in, email marketing is one of the most effective marketing channels to increase your sales and revenue.

According to Email Expert, for every $1 spent on email marketing, the average return on investment is $44.25. People who buy products marketed through email spend 138% more than people who do not receive email offers.

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Attract More Subscribers to Your Email Newsletters

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As businesses strive to gain more visibility in today’s highly competitive market, different marketing strategies have surfaced that seek to give better results in being able to draw a bigger audience. Email newsletters have been used by companies for some time to connect with their customers and build a relationship with their target audience. It is an easy and cost-effective way to keep your customer base updated with recent news, events and promotional campaigns.

Nowadays, email newsletters are effective ways to get more traction for your brand by increasing awareness. It helps give your audience a better idea of what your company is all about, far more than just your usual product launches and other form of brand advertisements. Read More

Is Email Marketing Really Effective?

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The term ‘email marketing’ refers to when an individual or a company promotes its products and services by sending emails to many people (current or potential buyers). Often, the primary objective of this activity is to increase sales, subscriptions, or simply enhance brand awareness. Email marketing works like a charm for businesses that want to collect leads, acquire customers, sell products, and increase their service subscriptions online.

According to a recent study performed by marketing company, out of all the activities that brands perform for customer acquisition, email marketing accounts for about seven percent. Read More