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Category Archives: Digital Marketing

4 Email Marketing Strategies That Actually Work

By | Email Marketing | No Comments

We are experimenting with using more email marketing strategies in business. After all, it’s time to make money from products like digital courses and group coaching programs. The result so far is that more email marketing has led to more money in my bank account.

 That being said, there’s a right way and a wrong way to use email marketing strategies. Here are some of the strategies that are currently working.

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Email Marketing is About Quality, not Quantity

By | Email Marketing | No Comments

The traditional metrics when it comes to email marketing have changed over the years, from “quantity” metrics like number of subscribers, raw sends, opens and clicks early on to conversion and ROI metrics today.

In the early days of email marketing, brands wanted to amass the biggest possible list of email addresses to send to. These were the days of batch and blast email marketing, where the more people you could reach, the better off you’d be. Read More

Use Email Marketing to Build Your Online Brand Influence

By | Email Marketing | No Comments

Having an effective email marketing strategy is an important tool for your personal brand in which your business can connect with your audience. Building authentic relationships is important for increased sales and return customers.

There are several ways a personalized message can work for your brand, which begins by knowing the needs of your subscribers and sparking their interest what you have to offer. Read More

How Thank You Emails Can Help Increase Engagement

By | Email Marketing | No Comments

The success of your email marketing campaign depends on how deeply you are able to forge a relationship with your prospects. And the primary prerequisite for this is to engage your prospects at every touch point of your email marketing campaign.

The best way of engaging your prospects and customers is to send triggered emails that show how much you care for them and how valuable they are for your business. Read More

Remember Your Website?

By | Online Marketing | No Comments

Ask yourself. How regularly do you check your website?

Do you pay enough attention to what your users find useful or not so useful?

 If you don’t feel entirely comfortable with the answers, it might be a good time to review your website…your best online asset.

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How To Ensure Your Digital Efforts Work Hard For Your Brand

By | Digital Marketing | No Comments

As a brand owner and owner of businesses which are in consumer products, we are regularly asked how to deal with digital marketing and social media.

The questions normally centre on the issue of which platforms to use, how much to spend on paid-for media, how much time to spend on organic content and how to use more creative messages, video, affiliates, bloggers…the list is endless! In the corporate world, this seems to be the only conversation. Read More