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Category Archives: Video Ads

Why Video Has Become The Hottest Digital Marketing Trend

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Online marketing trends change with every new delivery method and channel. Each year brings new technology, new opportunities, and new social channels to catch user fancy.

The big winners in the battle for buyer attention might be early adopters throwing resources into promising new technology that proves successful, or businesses who stick with a particular channel to build a huge following.

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This Time For Real: Goodbye Flash

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The gatekeepers of the Internet may have finally killed Adobe Flash, and that means it’s time to get serious about HTML5.

Since Apple cast the first salvo against Flash in 2010, when Steve Jobs published an open letter addressing issues with the ubiquitous plugin, industry watchers have wondered when Flash would see its final webpage.

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Indian Smartphone Users Notice Inflated Data Costs Due To Video Ads

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Smartphone users have seen a spike of up to 50 per cent in their mobile internet data bills but are clueless about what is draining their data, says a study.

“64 per cent of Indians have indicated an increase of more than 10 per cent in their data charges and 21 per cent noticed an unbelievable surge of more than 50 per cent in their data cost,” the study by internet calling app Nanu said.
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