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Category Archives: Mobile Marketing

Mobile Marketing Trends To Watch Out In 2017

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Marketing is not the art of finding clever ways to dispose of what you make. It’s the art of creating genuine customer value.” – Philip Kotler

“A penny saved is a penny earned.” There has been a considerable shift towards digital marketing in the wake of it becoming clear that data-driven marketing is far cheaper than traditional offline marketing.

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Today’s Marketers Must Think Global, Act Mobile

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Marketers have been banging on about businesses being mobile-ready for a few years now – with good reason.

In 2014, mobile device adoption passed desktop use for the first time ever. We’re now three years beyond this tipping point, with smartphones now arguably the dominant vehicle for online marketing, which makes it even more essential that your marketing strategies are mobile compliant in 2017.

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Individualization: Mobile Marketing’s Next Step

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Throughout this year, a few topics have come up again and again. Most notably, we’ve discussed the Mobile Engagement Crisis — the idea that marketers are failing to connect with users, despite spending a huge amount of resources on winning them over in the first place.

Yes, they’re getting the initial download. But getting those users to stick around? That’s another story entirely. The good news is that some marketers are starting to catch on.

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Google Begins Mobile-First Indexing Using Mobile Content For All Search Rankings

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Google has begun testing its mobile-first index, which will primarily look at the mobile version of our website for its ranking signals and fall back on the desktop version when there is no mobile version.

We expected this was coming and even heard about it over a year ago, but this is the first time Google has posted details about the mobile-first index on their own blog. Read More

Optimize The App Store Experience To Succeed In Mobile

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Building a great mobile app is not enough for success.

When planning your app marketing strategy, you probably sketched out a conversion funnel. But in that funnel is an unskippable step over which you have very little control: the download page in the app store. This is one of the most common holes we see in the conversion funnel; it is created by misconceptions about the process of qualified user acquisition. Read More

How Indian SMBs Are Leading The Way On Mobile

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There has never been a simpler time for small businesses to connect with consumers online.

India is coming online at a staggering rate. It is home to more than 350 million people who are on the web—according to IAMAI—and it is expected to overtake the US in terms of internet user base. These people represent a mobile-first generation of consumers who have leapfrogged desktop computers in favour of mobile phones.

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Mobile Marketing Is Core To Businesses In India

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Mobile is a small but growing component of digital advertising.

Research suggests that marketers in India already see mobile as a key part of their efforts—even if spending is still relatively low.

71% of digital marketers in India—including channel partners and brand managers—believe that mobile marketing is core to their business. And nearly as many (68%) said they have integrated mobile into their overall marketing strategy.
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