was successfully added to your cart.

Category Archives: Digital Advertising

IAB Adds Viewability Specification For In-App Ads

By | Digital Advertising | No Comments

The Interactive Advertising Bureau issued a major update to its Mobile Rich Media Ad Interface Definitions that should arm creatives with an arsenal of metrics that were previously unavailable.

More commonly known as MRAID, the standard allows creatives to make one ad type so it can run across multiple apps without issue. Prior to its creation, ads had to be custom-tailored to each publisher’s app. Read More

Mobile Marketing Trends To Watch Out In 2017

By | Mobile Marketing | No Comments

Marketing is not the art of finding clever ways to dispose of what you make. It’s the art of creating genuine customer value.” – Philip Kotler

“A penny saved is a penny earned.” There has been a considerable shift towards digital marketing in the wake of it becoming clear that data-driven marketing is far cheaper than traditional offline marketing.

Read More

Why Video Has Become The Hottest Digital Marketing Trend

By | Video Ads | No Comments

Online marketing trends change with every new delivery method and channel. Each year brings new technology, new opportunities, and new social channels to catch user fancy.

The big winners in the battle for buyer attention might be early adopters throwing resources into promising new technology that proves successful, or businesses who stick with a particular channel to build a huge following.

Read More

Today’s Marketers Must Think Global, Act Mobile

By | Mobile Marketing | No Comments

Marketers have been banging on about businesses being mobile-ready for a few years now – with good reason.

In 2014, mobile device adoption passed desktop use for the first time ever. We’re now three years beyond this tipping point, with smartphones now arguably the dominant vehicle for online marketing, which makes it even more essential that your marketing strategies are mobile compliant in 2017.

Read More

Individualization: Mobile Marketing’s Next Step

By | Mobile Marketing | No Comments

Throughout this year, a few topics have come up again and again. Most notably, we’ve discussed the Mobile Engagement Crisis — the idea that marketers are failing to connect with users, despite spending a huge amount of resources on winning them over in the first place.

Yes, they’re getting the initial download. But getting those users to stick around? That’s another story entirely. The good news is that some marketers are starting to catch on.

Read More