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Category Archives: CUSTOMER EXPERIENCE

The Importance of Benchmarking Customer Service

By | Customer Service | No Comments

No one needs to tell you that a great customer experience is critical to a company’s success. But the other companies that are courting your customers? They know this too and customers will gladly follow whoever serves them best.

There is more pressure than ever on customer service teams to deliver an exceptional experience and keep up with–and even pioneer– industry best practices. Read More

Customer Support in the Modern Age

By | CUSTOMER EXPERIENCE | No Comments

Customer experience has become a business cliche – and for good reason. It drives performance of every single company, from startups to the FTSE 100. When we talk about customer experience, we mean the sum of all interactions a customer has with a company, including touch points before, during and after a sale.

Done right, it is a source of competitive advantage and can contribute to stronger financial performance.  Read More