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Category Archives: Branding

Building A New Website? Now Is The Time To Audit Your Brand

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Are you considering a website makeover? Before you do, take one more step back to look at the complete brand picture. Because now is the perfect time for a brand audit.

 The reality of business today, is that competition is fierce. To survive, you must stand out from the crowd. Differentiation is not static, rather it is something that needs to be continuously monitored and revised as competition and markets change.

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Ways Small Businesses Can Build Their Brand Identity

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Building a brand identity is not restricted to big businesses alone. Companies across all sectors can build their brand identity in today’s era irrespective of their size and strength.

However, the major hurdles that marketers face when marketing for small organisations are lack of funds and investment issues, which hold them back from running big campaigns. Read More

When Branding Matters More

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Content marketing is growing at an unprecedented pace for publishers and today, many have realized the potential, building their business and offerings to leverage this ‘new wave’ that has taken over the world by storm.

But while the opportunity gives birth to more digital assets across the World Wide Web, it also presents Publishers with some fundamental challenges and concerns – sustained growth, user retention and increased user engagement.
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Three Best Practices For Branded Video in 2016

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2016 must be the year of content marketing if you pay attention to the top 10 predictions by leading market analysts and advertising trade publications. Brand marketers are expected to double down on their investments in content, and in particular, video content — with the expectation that branded content, if done right, will generate greater consumer attention and engagement than tradition pre-roll or display ads.
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7 Pillars Of Brand Building In The IoT Era

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“Brand is the cornerstone upon which Organizations are built – it forms the most valuable asset of an Enterprise! Nurturing such an entity requires the qualities of a Parent rather than that of a Manager”

Nurturing Brands is akin to raising one’s child… where a parental approach, rather than a managerial one can make all the difference.
The path to building enduring Brands, henceforth, will evolve around..
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Why Many Brands Fail To Understand What Consumers Want From The Internet

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In 2014, not a single for-profit brand figured in the Google top 10 most searched items because of their advertising.
Many brands don’t understand that people don’t go on the internet to look for advertising. Sample this:

You have some time to kill in between your meetings. You check your mobile. There’s a Whatsapp message from your friend which says, “Check out this hilarious video”, with a link. You click on the link. Get on to YouTube. You wait for your video to load. And you get a message “Your video will play after this ad”. You open another tab on your browser, do some random browsing, wait for the ad to end so you can get back to watching what you intended to watch in the first place.
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Building Brand Awareness Through Display Advertising

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How likely are you purchase something from a brand that you have never seen or heard before? When it comes to understanding consumer decision journey, that is, from the time they were exposed to a brand to the time they are a prospective customer to finally buying it, there is a lot that goes in between. Each step of this proverbial journey includes aspects like an existing perception about a given brand, availability of alternatives, price, etc.
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