Monthly Archives: March 2017

7 Email Marketing Mistakes to Avoid

By | Email Marketing | No Comments

No matter what kind of business you’re in, email marketing is one of the most effective marketing channels to increase your sales and revenue.

According to Email Expert, for every $1 spent on email marketing, the average return on investment is $44.25. People who buy products marketed through email spend 138% more than people who do not receive email offers.

Read More

Google Expands Rich Cards Worldwide

By | Google | No Comments

Google is expanding support for rich cards globally. On March 29, 2017, Google updated the blog post that originally announced this feature back in May 2016. In this update, Google said rich cards are now available globally.

Originally, rich cards launched in the US just for movie and recipe websites.

Read More

5 Ways Website Structure Can Affect SEO

By | SEO | No Comments

There are times when we overcompensate for weak SEO by getting too much into keyword research. While keywords are undoubtedly important, there are certain physical elements which can determine the success of a search engine optimization campaign.

On scrutinizing further, we can consider website structure as one important SEO metric— mostly overlooked by even the bigger names in the industry.

Read More

Google AdWords Dynamic Search Ads Update

By | Google AdWords | No Comments

Google announced updates to AdWords Dynamic Search Ads on March 28, 2017, including support for expanded text ads.Dynamic Search Ads (DSAs) will transition to expanded text ads through April, bringing them in line with search and display campaigns.

Google is introducing a new solution for DSAs called page feeds. Page feeds consist of two columns: Page URL and Custom Label. Read More