Monthly Archives: December 2016

Individualization: Mobile Marketing’s Next Step

By | Mobile Marketing | No Comments

Throughout this year, a few topics have come up again and again. Most notably, we’ve discussed the Mobile Engagement Crisis — the idea that marketers are failing to connect with users, despite spending a huge amount of resources on winning them over in the first place.

Yes, they’re getting the initial download. But getting those users to stick around? That’s another story entirely. The good news is that some marketers are starting to catch on.

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