Monthly Archives: November 2016

4 Ways To Exploit Echo Chambers For Content Marketing

By | Content Marketing | No Comments

Echo chambers are a dangerous side effect of how we use social media. They’ve been acknowledged and criticized publicly by many media outlets, with experts citing them as making us even lonelier in our digital universes and, quite possibly, shaping the results of the 2016 Presidential election.

Depending on how you look at them and how much you’ve felt the effects in your own life, you may view echo chambers as harmless and necessary results of a valuable algorithm, or volatile and destructive social bubbles that are ruining our society.

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People Based Marketing More Effective Than Personalisation

By | Online Marketing | No Comments

Building and creating optimised digital experiences have been the focus of marketing teams since the early days of the internet, yet the focus has been on the channel rather than the consumer.

The key performance indicators of success have been measured on the performance of email marketing, paid media or targeting ads programmes, rather than enhanced customer experiences, increased retention rates, and increased lifetime value.

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The 10 Most Common SEO Mistakes

By | SEO | No Comments

Optimizing your website and blog is an essential element of your content marketing strategy. While SEO is changing, it stays on top of marketers’ agendas as it is a powerful way to bring visitors to your company’s outlets and to direct them towards your sales funnel.

SEO methods are constantly evolving due to search engines’ developments and users’ changing perspectives.

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