Monthly Archives: September 2016

The Myth Of Duplicate Content Penalty

By | SEO | No Comments

Many people are more afraid of duplicate content than they are of spammy links.

There are so many myths around duplicate content that people actually think it causes a penalty and that their pages will compete against each other and hurt their website. We see forum posts, Reddit threads, technical audits, tools, and even SEO news websites publishing articles that show people clearly don’t understand how Google treats duplicate content. Read More

Should SEO Play A Part In Your Digital Marketing Strategy?

By | SEO | No Comments

As we are continuously driving further into the digital age, our marketing strategy and marketing team should be evolving with the times to ensure us aren’t falling behind our competitors or getting stuck in a marketing rut.

Most marketers have embraced digital marketing as an important avenue, but one essential element that is often overlooked due to lack of understanding is SEO.

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Twitter Now Lets Brands Advertise Only To Potential Site Visitors Likely To Become Customers

By | Social Media | No Comments

If you’re an advertiser who wants to run ads on Twitter to get people to do something specific on your site — like buy a product or schedule a test drive — but don’t want to pay for people that visit your site but leave without doing anything, now you can.

Twitter has opted to let advertisers decide whether they want their ads to simply get people to visit their sites or to specifically visit their sites and perform a certain action.

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Google Launches Cross-Device Retargeting

By | Google | No Comments

Soon advertisers will be able to reach users across devices with Google re-marketing campaigns.

This is a significant development, as Google has not previously supported cross-device re-targeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser is not able to re-target that user later on a desktop, unless they also visit the site on desktop. If that happens, the user is effectively listed twice, and the frequency capping and negative list exclusion is set at the browser or mobile ID level on each device.

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