Monthly Archives: July 2016

Will Slack and Chat Kill Email Marketing?

By | Email Marketing | No Comments

The fastest company to reach billion-dollar-valuation status (aka the unicorn club) has its eyes on controlling intra-office communications. That is a big deal for email marketers who depend on eyeballs that focus on email inboxes.

To use Slack is to see both the potential of more efficient corporate communication while acknowledging the likelihood that we, as workers, will never let it reach its full potential.

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Google Sunsetting AdWords Converted Clicks

By | Google AdWords | No Comments

Google is getting rid of its original metric for tracking conversion events that debuted in AdWords in 2001 and is fully replacing it with “Conversions.”

Conversions and converted clicks have coexisted in AdWords for several years now, but Google has long been urging advertisers to use the more advanced Conversions measurement. Conversions supports multiple attribution models beyond last click, cross-device conversions and store visits.

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