Monthly Archives: May 2016

Facebook To Serve Ads To Non-Users Through Its Audience Network

By | Facebook Ads | No Comments

Facebook is expanding its Audience Network, which serves ads on apps and websites beyond its own, to reach people who don’t have Facebook accounts or aren’t signed in.

Previously, Facebook Audience Network could only serve ads to signed-in Facebook users. That played well enough to one of Facebook’s strengths with marketers: It knows exactly who is seeing its ads, on its properties or elsewhere, and an awful lot about them.
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Twitter Will Stop Counting Media & Usernames Against 140-Character Limit

By | Social Media | No Comments

Twitter has confirmed plans to stop counting media attachments and @usernames (in replies) against a tweet’s 140-character limit. Links, however, will still count toward the limit.

This should be very welcome news for both Twitter users and advertisers. It means more room for text and conversation in each tweet and less frustration for everyone who’s been forced to edit their words in order to fit them inside Twitter’s constraints.
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Boost SEO & Content Investments With Influencer Marketing

By | SEO | No Comments

Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing. If you want to add rocket fuel to any campaign’s overall impact, the inclusion of influencer marketing is a must.

The right influencers will enhance brand discoverability and audience development, boosting reach, results and ROI. Here are six reasons to extend your existing SEO and content campaigns with influencers.
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