Monthly Archives: April 2016

Dynamic Remarketing: Not Just For Retailers Anymore

By | Search Marketing | No Comments

Think dynamic re-marketing is only for retailers? Think again! Here’s an explanation how non-retailers can set up these campaigns and achieve success by utilizing this tactic.

It would be every advertiser’s dream for a user to convert on the first visit to their website. You’d only pay for one click; there would no need for attribution. Oh, how simple things would be!
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Google Testing Purple “Ad” Label In Maps

By | Search Advertising | No Comments

The ad label matches the advertiser’s purple pin on the map. Google is testing a purple “Ad” label in Maps that matches the purple pin noting the location of the advertiser on the map itself.

The purple pin distinguishes it from the red organic pins. It’s not clear how long this test has been running, but its been realized that it was actually seen this last week and the color change wasn’t noticed.

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