Monthly Archives: November 2015

3 Things Advertisers Should Know Before Jumping Into Mobile Advertising

By | Mobile Advertising | No Comments

The still nascent mobile programmatic space has the power to be the most efficient brand builder — or the most effective brand buster.

Being on the right side of that divide will not be easy for brands. Mobile phones are all but an appendage for most consumers at this point. They are part of us in ways that TVs or computers could never be — a dynamic that represents immense opportunity, and risk, for advertisers. Read More

Google Debuts Programmatic Ad Sales

By | Digital Advertising | No Comments

Publishers can now sell native and mobile video ads programmatically through Google’s DoubleClick, the company said Friday.

The ads can be sold through either DoubleClick’s open auctions or the private marketplaces run by publishers, and can appear in websites or in apps.

The system will soon enable buyers to purchase an ad to run across multiple kinds of screens in one shot as opposed to buying app and web inventory separately, Google said.
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Twitter Introduced Brand Hub, The Newest Addition To Its Suite Of Analytics Tools

By | Social Media | No Comments

Twitter has unveiled Brand Hub, the newest addition to its suite of analytics tools. Brand Hub will help advertisers quickly understand their brand’s share of conversation, key audiences, and trends about their brand’s conversation. This 360-degree real-time view gives the brand the opportunity to learn, take action and see the impact of its initiatives on Twitter.
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Facebook To Test 360-degree Video Ads

By | Facebook Advertising | No Comments

“360-degree marketing” has been an industry buzzword for years, but what about 360-degree advertising?

Facebook is starting to test 360-degree video ads with a handful of brands including AT&T, Samsung and Nestle. Facebook officially introduced the virtual reality-lite video format on its desktop site and Android apps in September, and the social network is now bringing 360-degree videos — and ads — to Apple’s iPhones and iPads.
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Facebook’s Renewed Determination To Win In India

By | Facebook Advertising | No Comments

Facebook is going all out on India. That makes sense. With Mark Zuckerberg looking ahead at saturation in mature markets like Europe and North America, and with his social network locked out of China, he’s pushing forward a lot of things to ensure that Facebook gains plenty of growth from India.

130 million Indian people now use Facebook actively. But Facebook wants a lot more. It wants “the next billion people,” as the company has called them, who’ll use Facebook and all its sister apps, like Facebook Messenger, WhatsApp, and Instagram. Read More