Monthly Archives: October 2015

Digital Advertising Records $27.5B Spends in 2015

By | Digital Advertising | No Comments

Domestic digital advertising revenue surged 19% to $27.5 billion during the first six months of 2015, a landmark high for the industry since the Interactive Advertising Bureau began tracking the information nearly two decades ago.

Second-quarter internet ad revenue also rose by 22.5% to $14.3 billion, up from $11.7 billion from the first half of last year, according to a report released Wednesday by the IAB and prepared by PwC.
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Facebook New Alert Feature To Warn Users Of Targeted Attacks

By | Social Media | No Comments

Facebook just launched a new kind of notification that will warn users if it suspects their account has been targeted by an attacker working on behalf of a nation-state.

“While we have always taken steps to secure accounts that we believe to have been compromised, we decided to show this additional warning if we have a strong suspicion that an attack could be government-sponsored,” Alex Stamos, Facebook’s chief security officer, writes in the company’s blog post about the news.
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Digital Ecosystem-Key To Quality Engagement Experience To Customers

By | Digital Marketing | No Comments

In today’s business world, it is interesting to see how enterprises are finding new ways to engage with their customers to ensure their loyalty towards a particular brand. In the past, enterprises benefited from a technology infrastructure, which gave them more insights into customer behavior and enabled them to segment and re-target their customers. However, the above information was in silos, limiting the analysis that could be done on engaging the customer.
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