Category Archives: Search Advertising

AdWords Editor Update Supports Shopping Showcase Ads

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AdWords Editor version 12.1 is now available, with support added for several features, including Shopping showcase ads and expanded dynamic search ads.

Showcase ads feature three product images from a retailer that are related to the search query and link to a Google-hosted landing page of products the advertiser groups together. Google first introduced showcase ads in July 2016, but they continue to gain visibility. Read More

Google AdWords Highlights Popular Search Terms Used to Find Your Website

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Google AdWords has introduced a new ‘Searches’ card which highlights popular words and phrases that are used to find your business. As the announcement states, keeping your finger on the pulse of the Searches card can help you refine your keywords for better performance.

Knowing which keywords a majority of searchers are using to find you website can help you both add valuable new keywords, and create lists of negative keywords you discover to be irrelevant Read More