Category Archives: Content Marketing

How Bad Content Is Costing You Quality IT Sales

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When it comes to marketing IT products, content is everything but secondary. In fact, most IT companies rely on content to beef up their lead generation efforts. This explains why the very same companies are directing much of their resources towards improving the way they craft their message.

This shouldn’t be hard. At present, there are a lot of options on the table for marketers to use in their social media campaigns. Read More

7 Ways To Create Authoritative Content

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One of the biggest challenges that bloggers and content marketers face is writing content that stands out.Many people think you have to be an expert with years of experience to even begin to compete.

What makes content marketing even more challenging is that creating great content once is not enough. You need to be able to do it on an ongoing basis. Read More

6 Tips For Using Social Media For Content Marketing

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When it comes to digital marketing, content plays a vital role and rules all other methods of online promotions.

Content marketing is the fastest growing specialty in digital marketing. Experts make use of various approaches to do it effectively. For any business, quality content provides a great way to engage effectively with customers and to get found on the search engines. Read More

How To Boost Your Content Quality

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Quality is one of those content marketing buzzwords that everyone likes to throw around, but very few people can really define. We all agree that writing quality content is important, but how exactly do we measure it? What does it even mean, in the context of content marketing?

Here’s our simple definition: Quality content encourages readers to consume more of it. A good blog post will make the reader want to read other posts. Read More