Category Archives: Adwords

AdWords Editor Update Supports Shopping Showcase Ads

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AdWords Editor version 12.1 is now available, with support added for several features, including Shopping showcase ads and expanded dynamic search ads.

Showcase ads feature three product images from a retailer that are related to the search query and link to a Google-hosted landing page of products the advertiser groups together. Google first introduced showcase ads in July 2016, but they continue to gain visibility. Read More

Google AdWords Highlights Popular Search Terms Used to Find Your Website

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Google AdWords has introduced a new ‘Searches’ card which highlights popular words and phrases that are used to find your business. As the announcement states, keeping your finger on the pulse of the Searches card can help you refine your keywords for better performance.

Knowing which keywords a majority of searchers are using to find you website can help you both add valuable new keywords, and create lists of negative keywords you discover to be irrelevant Read More

8 Steps To Audit Your Google AdWords Account

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Is your AdWords account as effective as it could be? Unless you’ve audited your AdWords account, you can’t know for sure.

What is an AdWords Account Audit?

Simply, an AdWords account audit is the process of evaluating the effectiveness of your AdWords accounts.An audit can reveal painful hidden issues that need to be addressed. Read More

New Quality Score metrics: What matters most, and How to improve your ads

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As you are no doubt aware, Google recently added additional reporting and transparency to the Quality Score (QS) metric that’s all-important in terms of calculating Ad Rank.

Determining the relative importance of Quality Score components : Google has provided advertisers with data on Quality Score for some time; what’s new here is historical trend data visibility into three key QS components: expected click-through rate, ad relevance and landing page experience. Read More