Category Archives: e-Commerce

Tips Before You Launch Your E-Commerce Business

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E-commerce is hot right now and everyone is talking about starting an e-commerce venture. The primary reason is that most people feel that the e-commerce model is simple and easy. In our interactions we get to hear this a lot, ‘ It’s so simple, we just need a website, click photographs of the products, upload them and that’s it.’

Well, it’s not that easy or simple. Like any new business, it takes a lot of effort, dedication and patience. Convincing a customer to make a purchase from a newly launched website is as easy as making a fussy toddler eat healthy food.

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Amazon Grows Lead As Product Search Engine Of Choice

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A consumer survey recently conducted on behalf of retail personalization platform BloomReach found that Amazon has increased its lead as the product search engine of choice for US consumers. Last year, 44 percent reported starting their search for products on Amazon; this year, it’s 55 percent.

The “State of Amazon” study polled 2,000 US consumers in September. A survey released earlier this year by PowerReviews (n=1,000 consumers) found a narrower lead for Amazon (38 percent) vs. Google (35 percent) as the starting point for products.

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Amazon Launches Vehicles

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Amazon is getting its feet wet in the car shopping business with launch of Amazon Vehicles. It’s not a car store; you can’t buy cars (yet?) through Amazon.com. But it certainly moves the company much farther down the path toward selling cars.

For now, Amazon Vehicles is a research destination aimed at helping anyone looking to buy a car, car parts or accessories. It offers details on new and old cars, ranging — as Amazon’s press release points out — from a 2016 Jeep Wrangler Rubicon (shown below) to a 1965 Ford Mustang.

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