Category Archives: Website Development

Common Reasons Why You’re Not Attracting Customers to Your Website

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Your business has a new, fresh website that you love. And that’s great. But your business needs more than just a website.

Potential customers have to find your website, feel a need for what you’re selling and ultimately trust your business enough to spend their hard-earned money. However, the first step, getting people to the website, is perhaps the most critical. Read More

What to Do When the .COM You Want Is Taken

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You’ve just decided to create a new business, or maybe you just had an idea for a new website. Either way, you do what everyone does in the 21st century: you go to register a new domain.

Unless you came up with an incredibly unique domain idea, you will likely discover someone – possibly even a domain squatter – has already registered the .com version of your domain. Read More

How Do Colors Influence Website User Engagement?

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Besides defining your brand, color grabs attention, conveys the right emotions, and also helps illustrate the hierarchy of page elements in your design. It’s a big influence in user engagement.

Also important for influencing engagement are a good user experience and well-written content (especially specific CTA wording). However, if you include these elements in your web design but still showcase a light-colored CTA on top of a white background, your conversion opportunity will go completely unnoticed. Read More