Category Archives: Social Media

Top Tips For Social Re-targeting

By | Social Media | No Comments

Social retargeting is a widely popular yet broadly misunderstood area of marketing. While it can be hugely effective if done right, getting it wrong can cost brands dearly. Common complaints from consumers include feeling ‘followed’ by recommendations, such as when ads are targeted at shoppers who’ve already purchased.

This can leave buyers frustrated, and marketers out of pocket, as their investments in retargeting fall on disinterested consumers. Read More

Facebook issues new guidelines on what can be monetized

By | Facebook | No Comments

In a bid to stop fraudulent business practices as more and more publishers join its platform, Facebook has issued new standards and guidelines for content creators to ethically earn money on its “family-friendly” network.

Facebook’s list of prohibited content include misappropriation of children’s characters; tragedy and conflict; content that is incendiary, inflammatory, demeaning or disparages people, groups or causes; violence; adult content; sale or use of illegal or illicit products, services or activities and drugs or alcohol use. Read More

What a Facebook Page Should Look Like In 2017

By | Facebook | No Comments

The way we use social media has rapidly changed in less than a decade. Much like the rise of the Internet   redefined the idea of a webpage, the past few years have transformed the way we see and use online networking platforms.

With Facebook being the first place many of its users seek information, a Facebook page is now more of a necessity than a promotional tool for your website or blog.  Read More