Category Archives: Branding

Building A New Website? Now Is The Time To Audit Your Brand

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Are you considering a website makeover? Before you do, take one more step back to look at the complete brand picture. Because now is the perfect time for a brand audit.

 The reality of business today, is that competition is fierce. To survive, you must stand out from the crowd. Differentiation is not static, rather it is something that needs to be continuously monitored and revised as competition and markets change.

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Ways Small Businesses Can Build Their Brand Identity

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Building a brand identity is not restricted to big businesses alone. Companies across all sectors can build their brand identity in today’s era irrespective of their size and strength.

However, the major hurdles that marketers face when marketing for small organisations are lack of funds and investment issues, which hold them back from running big campaigns. Read More

When Branding Matters More

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Content marketing is growing at an unprecedented pace for publishers and today, many have realized the potential, building their business and offerings to leverage this ‘new wave’ that has taken over the world by storm.

But while the opportunity gives birth to more digital assets across the World Wide Web, it also presents Publishers with some fundamental challenges and concerns – sustained growth, user retention and increased user engagement.
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