Category Archives: Online Advertising

10 Tips to Design Effective Remarketing Ads

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Most internet users have had the experience of having an ad from a site they were previously browsing pop up on the next site they visit. It’s kind of impressive, right?

This technique is called remarketing, and it’s valuable because it allows a business to continue the conversation with a potential consumer in the target audience. If a customer visited a website once, odds are they were at least contemplating purchasing from the site at one point. Through remarketing, the brand is able to maintain a presence in front of prospective buyers, which leads to higher conversions and sales.

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11% Of Online Traffic Gets Converted In Actual Sales

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As per the latest ‘Performance Marketing Asia Report’ by Criteo, 36% of online traffic for major retail, e-commerce and travel companies in India comes from mobile websites while apps are generating overall sales of 32%.

The report further says that the online traffic from mobile apps alone comprises of 11% that also got converted into actual sales. Around 78% digital marketers and advertisers realize the importance of engaging customers with a more personalised and focused approach.
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