Category Archives: Digital Marketing

4 Email Marketing Strategies That Actually Work

By | Email Marketing | No Comments

We are experimenting with using more email marketing strategies in business. After all, it’s time to make money from products like digital courses and group coaching programs. The result so far is that more email marketing has led to more money in my bank account.

 That being said, there’s a right way and a wrong way to use email marketing strategies. Here are some of the strategies that are currently working.

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Email Marketing is About Quality, not Quantity

By | Email Marketing | No Comments

The traditional metrics when it comes to email marketing have changed over the years, from “quantity” metrics like number of subscribers, raw sends, opens and clicks early on to conversion and ROI metrics today.

In the early days of email marketing, brands wanted to amass the biggest possible list of email addresses to send to. These were the days of batch and blast email marketing, where the more people you could reach, the better off you’d be. Read More

Use Email Marketing to Build Your Online Brand Influence

By | Email Marketing | No Comments

Having an effective email marketing strategy is an important tool for your personal brand in which your business can connect with your audience. Building authentic relationships is important for increased sales and return customers.

There are several ways a personalized message can work for your brand, which begins by knowing the needs of your subscribers and sparking their interest what you have to offer. Read More