Category Archives: Facebook Advertising

Track Facebook Conversions Using Facebook Pixel

By | Facebook Advertising | No Comments

The reason we run ads on Facebook is not only so that users are directed to our website, but mainly so that we get a proportional return through sales and leads. This is why tracking Facebook conversions is imperative for all businesses that are pumping money on online promotion.

By tracking Facebook conversions, we’ll be able to see how many ad clickers went on to convert. We’ll also know which ads led to these conversions and which ones performed badly, despite what the CPCs and CTRs indicate.

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How to Spy On Your Competitors On Facebook

By | Facebook Advertising | No Comments

Let’s not beat around the bush; eCommerce can seem cut-throat. As the number of online stores increases, so does your need to be one step ahead of your competitors.

To stay ahead, you’ll have to get your hands on some inside information. No! I am certainly not talking about corporate espionage or putting on your balaclava and sneaking in Oceans Eleven-style. But, if you want to one-up your competitors you are going to have to dig a little deeper.

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How Do I Know Which Facebook Advertising Campaign Is Right for Me?

By | Facebook Advertising | No Comments

Facebook offers several types of advertising campaigns so you can best reach your target audience and accomplish your marketing goals.

Currently, a few of Facebook’s top campaign types include Local Awareness, Website Clicks, Website Retargeting, and Lead Ads campaigns.Let’s take a closer look at these campaign types and how they differ so you can choose the right Facebook advertising campaign for your business.

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