Category Archives: Facebook Ads

Everything You Need To Know About Facebook Ad Relevance Score

By | Facebook Ads | No Comments

Terms like “Relevance Score” and “Quality Score” can seem vague and mysterious to people who just want to put some money in the PPC slot machine and have sales come out. Facebook introduced its Ad Relevance Score in 2015, but many advertisers still struggle to understand it, or how to fix it if it’s struggling.

If you’re one of those advertisers, read on. This is everything you need to know about Facebook Ad Relevance Score.
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Facebook adds new Estimated Daily Results report, upgrades Delivery Insights

By | Facebook Ads | No Comments

Your ad results should shape your marketing strategy, helping you make real-time decisions on current campaigns, or help you find direction for the future. But digesting these results shouldn’t be strenuous.

We at Facebook, know that understanding how Facebook’s auction, optimization and targeting work is key to getting the most value on our platform, and that’s why we’re introducing more campaign transparency and predictability with Delivery Insights and Estimated Daily Results.

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5 Tips For Selecting The Right Image For Facebook Ads

By | Facebook Ads | No Comments

Facebook Ads are an unavoidable tool for digital marketers today. With the social media site boasting of over a billion users, one can accomplish myriad objectives by advertising on it — from creating awareness, acquiring leads, driving engagement, and increasing sales.

Since every marketer realizes the importance of Facebook Ads in their marketing strategies, the platform has become ultra-competitive and it’s becoming harder to create ads that are effective. Read More

Moving Products Off the Shelves with Facebook Ads

By | Facebook Ads | No Comments

Mobile is blurring the line between the physical and digital worlds, from how people discover things to how they find places to shop. People increasingly navigate through the world on mobile.

While people use mobile in 45% of all shopping journeys, the majority of sales still occur in brick-and-mortar businesses. In fact, more than 90% of retail sales take place in-store.
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Facebook Bans Targeting Based On Race & Ethnicity For Housing And Employment Ads

By | Facebook Ads | No Comments

Facebook announced Friday that it will no longer allow its advertisers to target audiences by excluding certain races and minorities on certain ads.

“We are going to turn off, actually prohibit, the use of ethnic affinity marketing for ads that we identify as offering housing, employment and credit,” said Facebook’s vice president of U.S. public policy.

 

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