Category Archives: Search Engine

How to Get Your Top Competitor’s Keyword Structure

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Every successful online business begins with a strong SEO campaign. Every strong SEO campaign begins with a winning keyword structure.

SEO experts know that building a working keyword structure is always a challenge. First, you search for keyword ideas. With automated tools and apps, proven methods, guides, and recommendations, keyword research is now a less tedious task than it was in the past. Read More

Yahoo Launches New Mobile Ad Format ‘Tiles’ In India

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Yahoo, a guide to digital information discovery, focussed on informing, connecting, and entertaining users through its search, communications, and digital content products, has on September 1, 2016, rolled out its new mobile advertising format called ‘Tiles’ in India.

Yahoo Tiles will help brands reach consumers through engaging and interactive content and tell them visually compelling and immersive stories on mobile devices in a post-tap environment.

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Bing Improves AutoComplete Suggestions

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On September 9, 2016, Bing announced improvements to its autocomplete technology for queries associated with academic papers and movies.

According to the announcement, Bing originally launched its new autocomplete features around academic paper queries earlier this year. Using technology designed by Microsoft’s Cognitive Services and Academic Search team, Bing’s new autocomplete suggestions for academic-related searches make it possible for users to, “…explore the relationships between papers, authors, topics and publications through a large object graph.”

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Bing Ads Editor Supports Custom Ad Copy For Native Ads On MSN.com

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Bing’s latest version of its desktop editor tool, Bing Ads Editor 11.2, supports custom copy development for native ads. Instead of creating one ad to be served in search and native ad placements, advertisers can now create ads specific to native placements on MSN.com in bulk using the tool.

“Native ads perform better when they explain benefits and entice users to read more about a product and service, as opposed to a typical call to action in a search ad,” says Bing Ads in the announcement.

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