Category Archives: Organic Search

Google is adding a second ad slot in Play Store search results

By | Organic Search | No Comments

Google is making some adjustments to when and where app promotion ads display in the Play Store.

First, there will be a second ad slot available on some non-branded, broad queries like “calorie counter app” or “finance app”. Two ads won’t always show on these types of queries, but Google is opening up more inventory for the first time since rolling out search ads in the Play Store in July 2015.
Read More