Category Archives: Mobile Marketing

Mobile Marketing Trends To Watch Out In 2017

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Marketing is not the art of finding clever ways to dispose of what you make. It’s the art of creating genuine customer value.” – Philip Kotler

“A penny saved is a penny earned.” There has been a considerable shift towards digital marketing in the wake of it becoming clear that data-driven marketing is far cheaper than traditional offline marketing.

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Optimize The App Store Experience To Succeed In Mobile

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Building a great mobile app is not enough for success.

When planning your app marketing strategy, you probably sketched out a conversion funnel. But in that funnel is an unskippable step over which you have very little control: the download page in the app store. This is one of the most common holes we see in the conversion funnel; it is created by misconceptions about the process of qualified user acquisition. Read More

How Indian SMBs Are Leading The Way On Mobile

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There has never been a simpler time for small businesses to connect with consumers online.

India is coming online at a staggering rate. It is home to more than 350 million people who are on the web—according to IAMAI—and it is expected to overtake the US in terms of internet user base. These people represent a mobile-first generation of consumers who have leapfrogged desktop computers in favour of mobile phones.

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