Category Archives: Search Marketing

Mastering PPC: How To Measure Your ROI

By | Search Marketing | No Comments

Knowing our ROI is incredibly important. If we don’t know which marketing efforts are driving ROI for our business, we’re more likely to make uninformed decisions that may cost us big time. Making decisions based on data rather than thoughts, feelings, and emotions can help us drive even more ROI for our business.

In order to know what marketing is working for our business, we have to understand our reporting, our business, and our customers’ behavior online. Read More