Category Archives: Mobile Marketing

Mobile Marketing Trends To Watch Out In 2017

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Marketing is not the art of finding clever ways to dispose of what you make. It’s the art of creating genuine customer value.” – Philip Kotler

“A penny saved is a penny earned.” There has been a considerable shift towards digital marketing in the wake of it becoming clear that data-driven marketing is far cheaper than traditional offline marketing.

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Today’s Marketers Must Think Global, Act Mobile

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Marketers have been banging on about businesses being mobile-ready for a few years now – with good reason.

In 2014, mobile device adoption passed desktop use for the first time ever. We’re now three years beyond this tipping point, with smartphones now arguably the dominant vehicle for online marketing, which makes it even more essential that your marketing strategies are mobile compliant in 2017.

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Individualization: Mobile Marketing’s Next Step

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Throughout this year, a few topics have come up again and again. Most notably, we’ve discussed the Mobile Engagement Crisis — the idea that marketers are failing to connect with users, despite spending a huge amount of resources on winning them over in the first place.

Yes, they’re getting the initial download. But getting those users to stick around? That’s another story entirely. The good news is that some marketers are starting to catch on.

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