A search on Moat.com shows a series of display ads from Yahoo prompting users to “Search now” to find the right asthma treatment, the most popular cars, deals on a new truck, coupons for oil changes and more. Read More
Category Archives: Advertising
Want to have your “critic review” of a local business perhaps appear in relation to it within Google search? Google’s announced that any publisher can apply to participate.
Last year, Google launched the “Critic Reviews” feature for movies, TV shows and books. Recently, Google announced it was now available for local businesses, such as restaurants.
Do you want to buy a flat? Contact football legend Zinedine Zidane. For your next car, Argentine soccer star Lionel Messi will help you take a decision.
With Euro Cup just round the corner, Indian advertisers are looking to score a big win. “During the Euro Cup, sales of football-related products go up by around 50%,” said Abhishek Ganguly , MD of Puma India.
What is the biggest challenge publishers are facing today on digital? The answer is revenues, handicapped by an industry created monster: Ad blocking.
To give a perspective on how big the problem is: a recent study by IAB finds that the number of people using ad blockers has increased to 22 percent.
The advertising industry is likely to grow 10-12 per cent in the next fiscal, with the digital media segment set to be the fastest growing medium, an India Ratings and Research report said.
The rating agency expects e-commerce and auto to remain the primary contributors to the industry’s ad revenue growth, and believes the 4G roll out by telecom operators shall provide a further thrust.