We are experimenting with using more email marketing strategies in business. After all, it’s time to make money from products like digital courses and group coaching programs. The result so far is that more email marketing has led to more money in my bank account.
Actually send out emails.
We are currently working with a group of seven women entrepreneurs on their marketing. Many of them let their email lists go completely cold earlier this year. It’s no wonder the money isn’t coming in.
They aren’t alone either. So many of the business owners we speak with on a regular basis aren’t communicating with their email list – at all. Many have fallen victim to thinking that social media has taken over email, which we have recently proven false.
And so the first of these effective email marketing strategies is to actually use email. Start sending out on a regular basis and you’ll soon see your market starting to react more.
Use things from your daily life in your email marketing.
Essentially, you just pick stuff out from your life and find a way to connect it to a service or product.
First, people like to know what’s going on in your life. Second, it makes it easier to come up with content and stay consistent with email. And finally, it works!
Always have a call to action.
A lot of the emails we see in my inbox each day don’t actually have a call to action. Or, the call to action is a banner ad that has nothing to do with the content of the email.
Each email you send should somehow relate to a service or product. For instance, if we want to make sales for my online writing course, we send a series of emails over a course of a few days. All of the emails have to do with writing and all of them link to my course.
The idea of scarcity is by far one of the most effective email marketing strategies we use. If someone feels like they are going to lose out on something, they will jump on an opportunity.
That’s why we occasionally send out coupon codes for my products depending on what’s going on throughout the year. Most of the sales for those happen on the last day the coupon is being offered.
These four email marketing strategies are extremely effective in earning more revenue. If you’re looking to scale by selling more products, you need to be using email marketing.
(This article was originally published here)