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Monthly Archives: September 2017

AdWords Editor Update Supports Shopping Showcase Ads

By | Adwords | No Comments

AdWords Editor version 12.1 is now available, with support added for several features, including Shopping showcase ads and expanded dynamic search ads.

Showcase ads feature three product images from a retailer that are related to the search query and link to a Google-hosted landing page of products the advertiser groups together. Google first introduced showcase ads in July 2016, but they continue to gain visibility. Read More

Top Tips For Social Re-targeting

By | Social Media | No Comments

Social retargeting is a widely popular yet broadly misunderstood area of marketing. While it can be hugely effective if done right, getting it wrong can cost brands dearly. Common complaints from consumers include feeling ‘followed’ by recommendations, such as when ads are targeted at shoppers who’ve already purchased.

This can leave buyers frustrated, and marketers out of pocket, as their investments in retargeting fall on disinterested consumers. Read More

Should I move my WordPress website to HTTPS?

By | SEO | No Comments

Whether you’re a website owner or a website visitor, everyone wants a fast loading website which can carry out sensitive exchanges of information securely.

In 2014, Google announced that it was beginning to use HTTPS as a ranking signal, signalling an increased emphasis on secure connections from the world’s biggest search engine.

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Facebook issues new guidelines on what can be monetized

By | Facebook | No Comments

In a bid to stop fraudulent business practices as more and more publishers join its platform, Facebook has issued new standards and guidelines for content creators to ethically earn money on its “family-friendly” network.

Facebook’s list of prohibited content include misappropriation of children’s characters; tragedy and conflict; content that is incendiary, inflammatory, demeaning or disparages people, groups or causes; violence; adult content; sale or use of illegal or illicit products, services or activities and drugs or alcohol use. Read More

What a Facebook Page Should Look Like In 2017

By | Facebook | No Comments

The way we use social media has rapidly changed in less than a decade. Much like the rise of the Internet   redefined the idea of a webpage, the past few years have transformed the way we see and use online networking platforms.

With Facebook being the first place many of its users seek information, a Facebook page is now more of a necessity than a promotional tool for your website or blog.  Read More