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Monthly Archives: May 2017

Google Adds ‘Personal’ Tab To Search Results

By | Google | No Comments

Google is taking personalized search a step further with a new “Personal” tab which has been recently rolled out in search results.

Aiming to help people find what they are looking for, Google has added a “Personal” tab in search results to show content from private sources like Gmail account and Google Photos library. Read More

Everything You Need To Know About Facebook Ad Relevance Score

By | Facebook Ads | No Comments

Terms like “Relevance Score” and “Quality Score” can seem vague and mysterious to people who just want to put some money in the PPC slot machine and have sales come out. Facebook introduced its Ad Relevance Score in 2015, but many advertisers still struggle to understand it, or how to fix it if it’s struggling.

If you’re one of those advertisers, read on. This is everything you need to know about Facebook Ad Relevance Score.
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New Quality Score metrics: What matters most, and How to improve your ads

By | Adwords | No Comments

As you are no doubt aware, Google recently added additional reporting and transparency to the Quality Score (QS) metric that’s all-important in terms of calculating Ad Rank.

Determining the relative importance of Quality Score components : Google has provided advertisers with data on Quality Score for some time; what’s new here is historical trend data visibility into three key QS components: expected click-through rate, ad relevance and landing page experience. Read More

Twitter Launches Direct Messaging Card For Brands

By | Twitter | No Comments

Twitter has rolled out its new, customizable Direct Messaging Card. The latest offering caters to the businesses to promote share bots and other customer experiences built in Direct Messages.

Keeping in mind the increasing number of businesses and direct messages, Twitter has rolled out its Direct Messaging Card that helps brand create rich and personalized experiences to deepen relationships with the customers. Read More

6 Tips For Using Social Media For Content Marketing

By | Content Marketing | No Comments

When it comes to digital marketing, content plays a vital role and rules all other methods of online promotions.

Content marketing is the fastest growing specialty in digital marketing. Experts make use of various approaches to do it effectively. For any business, quality content provides a great way to engage effectively with customers and to get found on the search engines. Read More