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Monthly Archives: March 2017

7 Email Marketing Mistakes to Avoid

By | Email Marketing | No Comments

No matter what kind of business you’re in, email marketing is one of the most effective marketing channels to increase your sales and revenue.

According to Email Expert, for every $1 spent on email marketing, the average return on investment is $44.25. People who buy products marketed through email spend 138% more than people who do not receive email offers.

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Google Expands Rich Cards Worldwide

By | Google | No Comments

Google is expanding support for rich cards globally. On March 29, 2017, Google updated the blog post that originally announced this feature back in May 2016. In this update, Google said rich cards are now available globally.

Originally, rich cards launched in the US just for movie and recipe websites.

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5 Ways Website Structure Can Affect SEO

By | SEO | No Comments

There are times when we overcompensate for weak SEO by getting too much into keyword research. While keywords are undoubtedly important, there are certain physical elements which can determine the success of a search engine optimization campaign.

On scrutinizing further, we can consider website structure as one important SEO metric— mostly overlooked by even the bigger names in the industry.

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Google AdWords Dynamic Search Ads Update

By | Google AdWords | No Comments

Google announced updates to AdWords Dynamic Search Ads on March 28, 2017, including support for expanded text ads.Dynamic Search Ads (DSAs) will transition to expanded text ads through April, bringing them in line with search and display campaigns.

Google is introducing a new solution for DSAs called page feeds. Page feeds consist of two columns: Page URL and Custom Label. Read More

Marketing Tips To Help You Get More Clients

By | Online Marketing | No Comments

These days, finding new clients is definitely not an easy task, especially if you don’t have enough resources and money. Online marketing strategies change all the time, and we need to keep track of new trends on a daily basis in order to succeed with your strategy.

Here are 3 tips that will help you improve your company’s online marketing strategy efforts and gain more customers in general. Read More

Behaviors, Emotions and Moments: A New Approach to Audience Targeting

By | General | No Comments

For decades, we’ve been taught that reaching the right audience with the right message at the right time is the holy grail of marketing. But is it? And even if it is, do we have the tools we need to achieve such a lofty goal?

After all, many brands and agencies struggle to identify just the first of these three “rights,” and, truth be told, traditional media processes and practices aren’t helping.
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Twitter Explores Subscription-Based Model to Boost Revenue

By | Social Media | No Comments

Twitter Inc is considering whether to build a premium version of its network aimed at professionals, the company said on Thursday, raising the possibility that it could collect subscription fees from some users for the first time.

Like most other social media companies, Twitter since its founding 11 years ago has focused on building a huge user base for a free service supported by advertising. Last month it reported it had 319 million users worldwide.
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Bing Ads Editor Now Supports Enhanced CPC

By | Bing Ads | No Comments

The latest version of Bing Ads Editor is out. Version 11.9 offers support for Enhanced CPC bidding and the ability to export standard text ads to a spreadsheet formatted for enhanced text ads.

If you’re not importing expanded text ads from AdWords, you can convert Bing Ads standard text ads to enhanced text ads (ETA) via Editor by selecting “Export as expanded text ads” from the Export tab in the Ads view.

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